Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York: McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN: - 0072536764
- 0071214380 (international)
- 659.1 BEL
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Cavendish University Siyani Library Open Access | 659.1 BEL (Browse shelf(Opens below)) | Available | CUU0000003081 | |
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Cavendish University Kingsgate Library Open Access | 659.1 BEL (Browse shelf(Opens below)) | Available | CUU0000003087 | |
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Cavendish University Siyani Library Open Access | 659.1 BEL (Browse shelf(Opens below)) | Available | CUU0000003088 | |
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Cavendish University Siyani Library Open Access | 659.1 BEL (Browse shelf(Opens below)) | Available | CUU0000003090 | |
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School of Post Graduate Studies Open Access | 659.1 BEL (Browse shelf(Opens below)) | Available | CUU0000003091 |
Browsing School of Post Graduate Studies shelves, Shelving location: Open Access Close shelf browser (Hides shelf browser)
| 658.848 CAT International Marketing./ | 659 KAT The Media Handbook : | 659 KAT The Media Handbook : | 659.1 BEL Advertising and promotion : | 808.02 JOY Writing the Winning Thesis or Dissertation : | 808.02 JOY Writing the Winning Thesis or Dissertation : | 808.02 REI Report Writing./ |
Includes bibliographical references (p. EN1-EN25) and index.
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