Advertising and promotion :
Belch, George E.
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - New York: McGraw-Hill, c2004. - xxvi, 779, [67] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0072536764 0071214380 (international)
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL
Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - New York: McGraw-Hill, c2004. - xxvi, 779, [67] p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0072536764 0071214380 (international)
Advertising.
Sales promotion.
Communication in marketing.
659.1 BEL