Advertising and promotion : (Record no. 579)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00915nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151022092727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151022b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072536764 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071214380 (international) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Cavendish University |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 1378 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | An integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 779, [67] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 1237 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. EN1-EN25) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 1379 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 9 (RLIN) | 1380 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 9 (RLIN) | 1381 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 1382 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Cavendish University Kingsgate Library | Cavendish University Kingsgate Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003087 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003079 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003080 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003081 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003082 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003083 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003084 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003085 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003086 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003088 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003089 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003090 | 03/28/2017 | 10/22/2015 | Books | |||||
| Dewey Decimal Classification | School of Post Graduate Studies | School of Post Graduate Studies | Open Access | 10/22/2015 | 659.1 BEL | CUU0000003091 | 01/04/2018 | 10/22/2015 | Books |