Services Marketing : integrating customer focus across the firm. / Alan Wilson, et al...
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TextPublication details: Boston ; London : McGraw-Hill/Irwin, c2012.Edition: 2nd European editionDescription: xxv, 559 p. : ill. some col.; 26 cmISBN: - 9780077132715
- 658.8 WIL
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School of Post Graduate Studies Open Access | 658.8 WIL (Browse shelf(Opens below)) | Available | 0000007431 |
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| 658.8 PAL Principles of Services Marketing / | 658.8 PAL Principles of Services Marketing / | 658.8 PER Basic marketing : | 658.8 WIL Services Marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : |
Includes bibliographical references and index.
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