Services Marketing : integrating customer focus across the firm. / Alan Wilson, et al...

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TextPublication details: Boston ; London : McGraw-Hill/Irwin, c2012.Edition: 2nd European editionDescription: xxv, 559 p. : ill. some col.; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	School of Post Graduate Studies Open Access	658.8 WIL (Browse shelf(Opens below))	Available	0000007431

Includes bibliographical references and index.

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