Services Marketing :
Wilson, Alan
Services Marketing : integrating customer focus across the firm. / Alan Wilson, et al... - 2nd European edition - Boston ; London : McGraw-Hill/Irwin, c2012. - xxv, 559 p. : ill. some col.; 26 cm.
Includes bibliographical references and index.
9780077132715
Service industries--Marketing.
Customer services.
Marketing.
658.8 WIL
Services Marketing : integrating customer focus across the firm. / Alan Wilson, et al... - 2nd European edition - Boston ; London : McGraw-Hill/Irwin, c2012. - xxv, 559 p. : ill. some col.; 26 cm.
Includes bibliographical references and index.
9780077132715
Service industries--Marketing.
Customer services.
Marketing.
658.8 WIL