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Five Stars : the communication secrets to get from good to great. / Carmine Gallo.

By: Material type: TextTextPublication details: New York, NY : St. Martin's Press, 2018.; 2018 U.S.A St. Martin's Publishing Group.Edition: First U.S. edition; First international editionDescription: viii, 244 pages ; 20cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781250155139
  • 9781250193841
  • 1250155134
Subject(s): Genre/Form:
Contents:
Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.
Summary: "[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
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Holdings
Item type Current library Call number Status Notes Barcode
Books Books Cavendish University Siyani Library 658.4 GAL (Browse shelf(Opens below)) Available TextBook 0000008503
Books Books Cavendish University Siyani Library 658.4 GAL (Browse shelf(Opens below)) Available TextBook 0000008504
Books Books Cavendish University Kingsgate Library Open Access 658.4 GAL (Browse shelf(Opens below)) Available TextBook 0000008505
Books Books Cavendish University Kingsgate Library Open Access 658.4 GAL (Browse shelf(Opens below)) Available TextBook 0000008506
Books Books Cavendish University Siyani Library 658.4 GAL (Browse shelf(Opens below)) Available TextBook 0000008507

Includes bibliographical references (pages 223-235) and index.

Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.

"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.

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