Five Stars : the communication secrets to get from good to great. /
Gallo, Carmine,
Five Stars : the communication secrets to get from good to great. / Carmine Gallo. - First U.S. edition. First international edition. - New York, NY : St. Martin's Press, 2018. U.S.A St. Martin's Publishing Group. 2018 - viii, 244 pages ; 20cm
Includes bibliographical references (pages 223-235) and index.
Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.
"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
9781250155139 9781250193841 1250155134
2017059648
Business communication.
Communication in management.
Persuasion (Psychology)
Nonfiction.
Five Stars : the communication secrets to get from good to great. / Carmine Gallo. - First U.S. edition. First international edition. - New York, NY : St. Martin's Press, 2018. U.S.A St. Martin's Publishing Group. 2018 - viii, 244 pages ; 20cm
Includes bibliographical references (pages 223-235) and index.
Introduction: Rise up! -- Part one. Why great communicators are irreplaceable -- Poetry, power, and moonshots -- Winning the war of ideas -- Aristotle was right and neuroscience proves it -- The human capacity to dream big -- Part two. Who's earned five stars -- The scientists -- The entrepreneurs -- The professionals -- The leaders -- The TED stars -- Part three. How to get from good to great -- The Pathos Principle -- The three-act storytelling structure -- Deliver the big picture -- Smart words make the grade -- How to give your ideas "verbal beauty" -- Leonardo, Picasso, and you -- Conquer the fear that holds you back -- Conclusion: Find the tune that makes your heart sing.
"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
9781250155139 9781250193841 1250155134
2017059648
Business communication.
Communication in management.
Persuasion (Psychology)
Nonfiction.