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1.
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Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill/Irwin, c2003
Online resources:
Availability: Items available for loan: Cavendish University Kingsgate Library (4)Call number: 658.8 ZEI, ... Cavendish University Siyani Library (12)Call number: 658.8 ZEI, ... School of Post Graduate Studies (4)Call number: 658.8 ZEI, ...

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2.
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Services Marketing : integrating customer focus across the firm. / Alan Wilson, et al... by
Edition: 2nd European edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill/Irwin, c2012
Online resources:
Availability: Items available for loan: School of Post Graduate Studies (1)Call number: 658.8 WIL.

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