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Malcolm McDonald on Marketing planning: Understanding marketing plans and strategy / Malcolm McDonald. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Great Britain: Kogan page limited, c2008
Availability: Items available for loan: Cavendish University Siyani Library (1)Call number: 658.8902 McD.

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Questionnaire design: how to plan, structure and write survey material for effective market research / Ian Brace. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Kogan Page Limited, 2013
Availability: Items available for loan: Cavendish University Siyani Library (1)Call number: 658.8 BRA.

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