Malcolm McDonald on Marketing planning: Understanding marketing plans and strategy / Malcolm McDonald.

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Material type: Text

TextPublication details: Great Britain: Kogan page limited, c2008Description: viii, 197p.; 17cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Siyani Library Open Access	658.8902 McD (Browse shelf(Opens below))	Available	CUU0000003710

includes index.

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