Malcolm McDonald on Marketing planning: Understanding marketing plans and strategy / Malcolm McDonald.
Material type:
TextPublication details: Great Britain: Kogan page limited, c2008Description: viii, 197p.; 17cmISBN: - 0749453788
- 9780749453787
- 658.8902 McD
| Item type | Current library | Call number | Status | Barcode | |
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Books
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Cavendish University Siyani Library Open Access | 658.8902 McD (Browse shelf(Opens below)) | Available | CUU0000003710 |
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| 658.87 LEV Retailing management / | 658.87 LEV Retailing management / | 658.872 LAU E-commerce 2023-2024: Kenneth C. Laudon, Carol Guercio Traver | 658.8902 McD Malcolm McDonald on Marketing planning: | 659 KAT The Media Handbook : | 659 KAT The Media Handbook : | 659.1 ADV Advertising and Promotions : |
includes index.
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