Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
Material type:
TextPublication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013.Edition: 12th edDescription: xxviii, 835 p.: ill., maps ; 28 cmContent type: - text
- unmediated
- volume
- 9781133273875 (pbk.) :
- 1133273874 (pbk.) :
- 658.8 MCDÂ 23
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| 658.8 MAR Marketing Management / | 658.8 MAR Marketing management : Book 2025 release./ | 658.8 McD MKTG : | 658.8 MCD Introduction to Marketing / | 658.8 MCD Introduction to Marketing / | 658.8 MCD Introduction to Marketing / | 658.8 PAL The business and marketing environment / |
Previous ed.: 2011.
"International edition"--Cover and t.p. verso.
Formerly CIP. Uk
Includes bibliographical references and index.
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