Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

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TextPublication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013.Edition: 12th edDescription: xxviii, 835 p.: ill., maps ; 28 cmContent type:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Kingsgate Library Reference	658.8 MCD (Browse shelf(Opens below))	Available	0000006824
Books	Cavendish University Siyani Library Open Access	658.8 MCD (Browse shelf(Opens below))	Available	0000006714
Books	Cavendish University Siyani Library Open Access	658.8 MCD (Browse shelf(Opens below))	Available	0000006715
Books	Cavendish University Siyani Library Open Access	658.8 MCD (Browse shelf(Opens below))	Available	0000006349

Previous ed.: 2011.

"International edition"--Cover and t.p. verso.

Formerly CIP. Uk

Includes bibliographical references and index.

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