The Media Handbook : a complete guide to advertising media selection, planning, research, and buying. / Helen Katz.
Material type:
TextSeries: Routledge Communication SeriesPublisher: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th editionDescription: xx, 231 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781138689152 (hardback)
- 9781138689169 (pbk.)
- 659 KAT 23
- HF5826.5 .K38 2017
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Cavendish University Gulu Open Access | 659 KAT (Browse shelf(Opens below)) | Available | 0000006328 | |
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Cavendish University Kingsgate Library Reference | 659 KAT (Browse shelf(Opens below)) | Available | 0000006803 | |
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Cavendish University Kingsgate Library Reference | 659 KAT (Browse shelf(Opens below)) | Available | 0000006804 | |
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Cavendish University Siyani Library Open Access | 659 KAT (Browse shelf(Opens below)) | Available | 0000006734 | |
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Cavendish University Siyani Library Open Access | 659 KAT (Browse shelf(Opens below)) | Available | 0000006329 | |
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School of Post Graduate Studies Open Access | 659 KAT (Browse shelf(Opens below)) | Available | 0000007444 | |
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School of Post Graduate Studies Open Access | 659 KAT (Browse shelf(Opens below)) | Available | 0000007264 |
Browsing School of Post Graduate Studies shelves, Shelving location: Open Access Close shelf browser (Hides shelf browser)
| 658.848 CAT International Marketing./ | 658.848 CAT International Marketing./ | 659 KAT The Media Handbook : | 659 KAT The Media Handbook : | 659.1 BEL Advertising and promotion : | 808.02 JOY Writing the Winning Thesis or Dissertation : | 808.02 JOY Writing the Winning Thesis or Dissertation : |
Includes bibliographical references and index.
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