The Media Handbook : (Record no. 2212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01455cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19064376 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170613160707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s2017 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016015193 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138689152 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138689169 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781315537870 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .K38 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 KAT |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen E. |
| Relator term | author. |
| 9 (RLIN) | 4525 |
| 245 14 - TITLE STATEMENT | |
| Title | The Media Handbook : |
| Remainder of title | a complete guide to advertising media selection, planning, research, and buying. / |
| Statement of responsibility, etc. | Helen Katz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 231 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge Communication Series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 9 (RLIN) | 4526 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 9 (RLIN) | 4527 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 9 (RLIN) | 4528 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Katz, Helen E. author. |
| Title | Media handbook |
| Edition | Sixth edition. |
| Place, publisher, and date of publication | New York : Routledge, 2016 |
| International Standard Book Number | 9781315537870 |
| Record control number | (DLC) 2016019566 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Cavendish University Gulu | Cavendish University Gulu | Open Access | 06/13/2017 | 659 KAT | 0000006328 | 06/13/2017 | 06/13/2017 | Books | ||||||
| Dewey Decimal Classification | Cavendish University Kingsgate Library | Cavendish University Kingsgate Library | Reference | 06/19/2017 | 659 KAT | 0000006803 | 06/19/2017 | 06/19/2017 | Books | ||||||
| Dewey Decimal Classification | Cavendish University Kingsgate Library | Cavendish University Kingsgate Library | Reference | 06/19/2017 | 659 KAT | 0000006804 | 06/19/2017 | 06/19/2017 | Books | ||||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 06/13/2017 | 1 | 659 KAT | 0000006329 | 11/29/2021 | 06/13/2017 | Books | 11/29/2021 | ||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 06/19/2017 | 1 | 659 KAT | 0000006734 | 09/20/2023 | 06/19/2017 | Books | 09/01/2023 | ||||
| Dewey Decimal Classification | School of Post Graduate Studies | School of Post Graduate Studies | Open Access | 07/05/2017 | 659 KAT | 0000007264 | 01/04/2018 | 07/05/2017 | Books | ||||||
| Dewey Decimal Classification | School of Post Graduate Studies | School of Post Graduate Studies | Open Access | 07/17/2017 | 659 KAT | 0000007444 | 01/04/2018 | 07/17/2017 | Books |