Essentials of Marketing : a marketing strategy planning approach. / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

By:

Perreault, William D., Jr [author.]

Contributor(s):

Material type: Text

TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: 14 edition, International student editionDescription: xliii, 717 pages : illustrations (colour), maps (colour) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259251634 (paperback) :

Subject(s):

DDC classification:

658.8 PER 23

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference Books	Cavendish University Kingsgate Library Reference	658.8 PER (Browse shelf(Opens below))	Not for loan	0000005969
Reference Books	Cavendish University Kingsgate Library Reference	658.8 PER (Browse shelf(Opens below))	Not for loan	0000005970
Books	Cavendish University Siyani Library Open Access	658.8 PER (Browse shelf(Opens below))	Available	CUU0000005749
Books	Cavendish University Siyani Library Open Access	658.8 PER (Browse shelf(Opens below))	Available	CUU0000005750

"McGraw-Hill international edition"--Cover.

"MHID: 1-259-26163-2"--Title page verso.

Formerly CIP. Uk

Includes bibliographical references and index.

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