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Essentials of Marketing :

Perreault, William D., Jr.,

Essentials of Marketing : a marketing strategy planning approach. / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University. - 14 edition, International student edition. - xliii, 717 pages : illustrations (colour), maps (colour) ; 28 cm

"McGraw-Hill international edition"--Cover. "MHID: 1-259-26163-2"--Title page verso. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9781259251634 (paperback) : £45.99

Nat. Bib. No.: GBB412470 bnb

Nat. Bib. Agency Control No.: 016620564 Uk

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 PER

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