Principles and practice of marketing / (Record no. 427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151021110202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077096134 (pbk.) : |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Cavendish University |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 JOB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 9 (RLIN) | 946 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc. | David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill publishing company, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 823 p. : |
| Other physical details | col. ill; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 904 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 986 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Management and Business Studies |
| Source of heading or term | blcoll |
| 9 (RLIN) | 900 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/21/2015 | 1 | 658.8 JOB | CUU0000002516 | 04/17/2018 | 04/11/2018 | 10/21/2015 | Books | ||||
| Dewey Decimal Classification | Cavendish University Siyani Library | Cavendish University Siyani Library | Open Access | 10/21/2015 | 1 | 658.8 JOB | CUU0000002517 | 02/13/2018 | 02/08/2018 | 10/21/2015 | Books |