Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - 3rd ed. - London : McGraw-Hill publishing company, 2001. - xxiv, 823 p. : col. ill; 27 cm.
Includes bibliographical references and index.
0077096134 (pbk.) :
Marketing.
Marketing--Case studies.
658.8 JOB
Principles and practice of marketing / David Jobber. - 3rd ed. - London : McGraw-Hill publishing company, 2001. - xxiv, 823 p. : col. ill; 27 cm.
Includes bibliographical references and index.
0077096134 (pbk.) :
Marketing.
Marketing--Case studies.
658.8 JOB