000 00913nam a22002777a 4500
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020 _a9780750687393 (pbk.) :
040 _beng
_cCavendish University
042 _aukblcatcopy
082 0 4 _a658.802 PAR
100 1 0 _aParsons, Elizabeth,
_92188
245 1 0 _aContemporary issues in marketing and consumer behaviour /
_c Elizabeth Parsons, Pauline Maclaran.
260 _aOxford :
_bButterworth-Heinemann,
_cc2009.
300 _axi, 219 p. :
_bill. ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9904
650 0 _aConsumer behavior.
_91222
690 7 _aManagement and Business Studies
_2blcoll
_9900
700 1 _aMaclaran, Pauline.
_92189
942 _2ddc
_cBOOKS
999 _c842
_d842