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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston: Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xvi, 439p. : ill. ; 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256218943
Subject(s):
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Holdings
Item type Current library Call number Status Barcode
Books Books Cavendish University Siyani Library Open Access 658.848 INT (Browse shelf(Opens below)) Available CUU0000003357
Books Books Cavendish University Siyani Library Open Access 658.848 INT (Browse shelf(Opens below)) Available CUU0000003847

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