Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.

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Material type: Text

TextSeries: McGraw-Hill International editions. Marketing & advertising seriesPublication details: Boston: London; McGraw-Hill, 1999.Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Kingsgate Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002804
Books	Cavendish University Siyani Library Open Access	658.802 WAL (Browse shelf(Opens below))	Available	CUU0000002803

Includes bibliographical references and index.

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