Unleash the Power of Storytelling : win hearts, change minds, get results. / Rob Biesenbach
Material type:
TextPublisher: Evanston, IL : Eastlawn Media, [2018]Copyright date: ©2018Description: 165 pages ; 22 cmContent type: - text
- unmediated
- volume
- 9780991081424
- 0991081420
- Unleash the power of story telling
- 658.85 BIE 23
- HF5718 .B547 2018
- HF5718 .B547 2018
| Item type | Current library | Call number | Status | Notes | Barcode | |
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Cavendish University Kingsgate Library Open Access | 658.85 BIE (Browse shelf(Opens below)) | Available | TextBook | 0000008406 | |
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Cavendish University Siyani Library Open Access | 658.85 BIE (Browse shelf(Opens below)) | Available | TextBook | 0000008407 | |
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Cavendish University Siyani Library Open Access | 658.85 BIE (Browse shelf(Opens below)) | Available | TextBook | 0000008408 | |
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Cavendish University Siyani Library Open Access | 658.85 BIE (Browse shelf(Opens below)) | Available | TextBook | 0000008409 | |
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Cavendish University Siyani Library Open Access | 658.85 BIE (Browse shelf(Opens below)) | Available | TextBook | 0000008410 |
Includes bibliographical references
Introduction: Why storytelling is essential to success -- Part One. Storytelling essentials -- What makes stories so powerful? -- What is a story? -- How to create a story -- Emotion fuels stories -- Stories at work -- Part Two. Advanced storytelling -- How to focus on your story -- How to preserve the integrity of your stories -- How and where to find great stories -- Story's cousins: comparison, analogy and metaphor -- The dark side of storytelling -- Part Three. Applied storytelling -- How to tell your company's origin story -- How to use stories in a presentation -- How to tell your own story -- How to tell your personal brand story -- How to use story for a toast, tribute or eulogy -- Conclusion: Stand up, stand out
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