Advertising & Promotion / Chris Hackley and Rungpaka Amy Hackley.
Material type:
TextPublisher: London : SAGE Publications Ltd, 2014Edition: 3rd editionDescription: xv, 360 p . : col. ill , ; 23 cmContent type: - text
- computer
- online resource
- 9781473909014
- 1473909015
- Advertising and promotion
- 659.1 HAC 23
Contents:
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Cavendish University Kingsgate Library Reference | 659.1 HAC (Browse shelf(Opens below)) | Available | 0000006857 | |
|
Books
|
Cavendish University Kingsgate Library Reference | 659.1 HAC (Browse shelf(Opens below)) | Available | 0000006858 |
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
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