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Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, c2004
Availability: Items available for loan: Cavendish University Kingsgate Library (1)Call number: 659.1 BEL. Cavendish University Siyani Library (11)Call number: 659.1 BEL, ... School of Post Graduate Studies (1)Call number: 659.1 BEL.

2.
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Advertising, Promotion, and other Aspects of Integrated Marketing Communications / Terence A. Shimp, J. Craig Andrews. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-Western, [2013]
Availability: Items available for loan: Cavendish University Kingsgate Library (1)Call number: 658.82 SHI. Cavendish University Siyani Library (1)Call number: 658.82 SHI.

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