Consumers / Eric Arnould, Linda Price, George Zinkhan.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845 p. : col. ill. ; 27 cmISBN:

Subject(s):

DDC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Cavendish University Kingsgate Library Open Access	658.8342 ARN (Browse shelf(Opens below))	Available	CUU0000002799
Books	Cavendish University Siyani Library Open Access	658.8342 ARN (Browse shelf(Opens below))	Available	CUU0000002800

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.