TY  - BOOK
AU  - Parsons,Elizabeth
AU  - Maclaran,Pauline
TI  - Contemporary issues in marketing and consumer behaviour
SN  - 9780750687393 (pbk.) :
U1  - 658.802 PAR 
PY  - 2009///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -