Parsons, Elizabeth, <br/><br/>
Contemporary issues in marketing and consumer behaviour / 
Elizabeth Parsons, Pauline Maclaran. 
 - Oxford :  Butterworth-Heinemann,  c2009. 
 - xi, 219 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750687393 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.802 PAR