TY  - BOOK
AU  - McDonald, Malcolm.
TI  - Malcolm McDonald on Marketing planning: Understanding marketing plans and strategy 
SN  - 0749453788
U1  - 658.8902 McD 
PY  - 2008///
CY  - Great Britain
PB  - Kogan page limited
KW  - Marketing-Planning
KW  - marketing management
N1  - includes index
ER  -