McDonald, Malcolm. <br/><br/>
Malcolm McDonald on Marketing planning:  Understanding marketing plans and strategy / 
Malcolm McDonald. 
 - Great Britain:  Kogan page limited,  c2008 
 - viii, 197p.;  17cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>0749453788 9780749453787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8902 McD