TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 007710708X :
U1  - 658.8 JOB 
PY  - 2003///
CY  - New York, London
PB  - McGraw-Hill Higher Education
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Previous ed.: London: McGraw-Hill, 2001; Formerly CIP; Includes bibliographic references and index
ER  -