TY  - BOOK
AU  - Boyd,Harper W.
TI  - Marketing management: a strategic, decision-making approach 
SN  - 0072315237 (alk. paper)
U1  - 658.8 BOY 
PY  - 2002///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -