Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
by Arthur Asa Berger. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2000. 
 - p. cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761918523 (alk. paper) 0761918531 (pbk. : alk. paper)  CIP entry 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3 
<br/><br/><label>Dewey Class. No.: </label>302.2 BER