TY  - BOOK
AU  - Cateora, Philip R
AU  - Graham, John L.
TI  -  International Marketing.
SN  - 0072398841
U1  -  658.848 CAT  
PY  - 2002///
CY  - N.Y
PB  - McGRAW-HILL
KW  - Marketing,  International Business Enterprise
N1  - Includes Indexes
ER  -