Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Pervez N. Ghauri. 
 - European ed. 
 - London :  McGraw-Hill,  c1999. 
 - xxi, 607p.:  col.ill;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256236542  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT