TY  - BOOK
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
AU  - Larréché,Jean-Claude
TI  - Marketing strategy: planning and implementation 
T2  - McGraw-Hill International editions. Marketing & advertising series
SN  - 256261180
U1  - 658.802 WAL 
PY  - 1999///
CY  - Boston, London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -