Walker, Orville C. <br/><br/>
Marketing strategy :  planning and implementation / 
Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché. 
 - 3rd ed. 
 - Boston:  London;  McGraw-Hill,  1999. 
 - xxiii, 393 p. :  ill. ;  26 cm. 
 - McGraw-Hill International editions. Marketing & advertising series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>256261180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802 WAL