Arnould, Eric  <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2004. 
 - xxv, 845 p. :  col. ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072537140  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 ARN