Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit. 
 - 10th ed., Global ed. / 
 - Boston;  London :  Pearson Prentice Hall,  c2010. 
 - 592 p. :  col.ill;  28 cm. 
<br/><br/>
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137006705  9780137006700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH