TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic marketing
SN  - 0072466650
U1  - 658.802 CRA 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -