Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 7th ed. 
 - New York :  McGraw-Hill,  2003 
 - xviii, 843 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072466650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA