TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Parkinson,Stephen
AU  - Stewart,Kate
TI  - Basic marketing
SN  - 0256204020
U1  - 658.8 PER 
PY  - 2000///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -