Perreault, William D. <br/><br/>
Basic marketing : 
William D. Perreault, etal... 
 - European ed. 
 - London:  McGraw-Hill,  c2000. 
 - xii,516p.;  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256204020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER