TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: A global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072409479
U1  - 658.8 PER 
PY  - 2005///
CY  - Boston, London
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
ER  -