Perreault, William D., <br/><br/>
Basic marketing :  A global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston;  London :  McGraw-Hill/Irwin ,  c2005. 
 - xxxii,815p:  col. ill;  28 cm 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0072409479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER