TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0077096134 (pbk.) :
U1  - 658.8 JOB 
PY  - 2001///
CY  - London
PB  - McGraw-Hill publishing company
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -