Jobber, David. <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 3rd ed. 
 - London :  McGraw-Hill publishing company,  2001. 
 - xxiv, 823 p. :  col. ill;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077096134 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8 JOB