TY  - BOOK
AU  - Palmer,Adrian
AU  - Hartley,Bob
TI  - The business and marketing environment
SN  - 0077094948 (pbk.) :
U1  - 658.8 PAL 
PY  - 1999///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Export marketing
KW  - Organizational effectiveness
KW  - Marketing research
N1  - Previous ed.: 1996; Includes bibliographical references and indexes
ER  -