TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
AU  - Madden,Thomas J.
TI  - Marketing management: strategies and programs 
T2  - McGraw-Hill series in marketing
SN  - 007049097X 
U1  - 658.8 GUI 
PY  - 1997///
CY  - New York, London
PB  - McGraw-Hill Companies
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 443-446) and index
ER  -